It was posting photos of these healthy treats on Facebook that first taught Wolfie the commercial potential of social media. She was also playing competitive basketball in the WABL, until a serious knee injury forced her to spend a considerable amount of time in the gym rehabbing. You can never skip leg day. By , her account had nearly 10, followers, of which nearly 80 per cent were young men, as is still the case today. The majority of these are likely from the US, attracted by her rare combination of Kardashian-esque proportions, impressive basketball skills and love of hip-hop.
Take away just one of these factors and the soon to be year-old might just be another one of the many Instagram users posting workout videos to a modest following. When the basketball videos started to go viral, Atlantic Records in America came knocking and Wolfie realised it was time to put the health food business she had started as a year-old on the backburner.
While this level of success is beyond the wildest dreams of most social media influencers, who hve been known to sell their soul for a box of free goodies, Wolfie was hungry for more.
But even with millions of followers, how do you get paid big dollars on a Web 2. A Google search last August led Wolfie to OnlyFans, a UK-based social media platform that allows content creators to charge followers a monthly subscription fee.
It has become particularly popular with professional and amateur producers of explicit content, who see it as a way to cut out the middle-men of the adult entertainment industry, but it is also used by YouTubers, reality TV stars and fitness influencers. Stokely said there are currently 60, content creators on OnlyFans and more than seven million registered users, and the platform is growing exponentially. There are exercises that you can do to obviously grow your glutes, to create a tapered waist, a thicker top of your back, so you have the appearance of an hour-glass figure — there are ways to do it naturally without resorting to the extremes of surgery.
Wolfie is more likely to talk about the intricacies of running a proprietary limited company than name-check the NBA players and Formula 1 drivers that message her but she had some advice for any famous blokes that might mistake her for a groupie. Her first health food business all those years ago taught her the importance of diversifying her revenue stream, so Wolfie now produces eBooks on food and social media strategy, as well as a line of Wolfgang merchandise, which delivers part proceeds to a US wolf refuge charity.
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